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By Terry Dean
Unlike a computer virus
that will destroy your software and damage your business,
a traffic virus isn't harmful at all...except to your competition.
It also isn't really a
virus at all.
A traffic virus is just
termed a virus because it has a few of the same features
to it.
A computer virus gets passed
from computer to computer automatically without any effort
from the creator. If there is a virus on your computer,
anyone else can get it on their computer if you share a
file, disk, or email attachment with them.
Most of the recent viruses
spreading around the net have also been programmed to automatically
email themselves to any of your friends (email contacts)
and to everyone you send email. They automatically spread
themselves and you may not even know about it!
A traffic virus has this
same feature built into it. It will spread itself around
the Net automatically from person to person without you
even being involved.
Unlike a computer virus,
it isn't damaging to the recipients. It helps them instead!
This is the key aspect to a traffic virus, it helps the
users and this causes them to send it to their friends.
For example, one type of
"traffic virus" is a web site postcard system.
Many web sites have installed a free postcard system so
their users can send postcards to friends and family. They
pick a picture, choose an audio presentation, write a short
note, and then email it to their friends.
The key to the viral system
(another term for a traffic virus) is their friends and
family must come to your web site to pick up their card.
Your web site gets automatic traffic without you having
to actively be involved in it.
Then, hopefully they will
send postcards to their friends and family. This never-ending
cycle will continually bring new visitors to your web site
who you market your products and services to. It becomes
an automatic traffic generator.
Here are a few examples
of possible viral marketing strategies:
1. Postcards - Visitors
send postcards to family and friends. Their recipients visit
your site and send postcards to people they know. The cycle
continues for automated traffic.
2. eBooks - You
give away a highly informative ebook free and then other
webmasters take your ebook and post it to their sites. People
all over the web get your information and links because
those sites are advertising for you.
3. Refer a Friend
- Visit my web site at http://www.bizpromo.com and notice
how I give you the option of sending everyone of my free
articles to your friends. The goal of this is to provide
valuable information they will pass on to others!
4. Software - Look
at programs such as ICQ. ICQ is available at http://www.icq.com
and gives you the ability to chat online with your friends.
The key is your friends must also have this free software
to chat with you. So you automatically try to get them to
download the software to.
5. Free Email -
Ever wonder why so many companies are offering free email
addresses? It's because they want their own traffic virus.
Every email someone sends from a free email address includes
a little link at the bottom taking the recipients to your
web site.
6. Free Web Sites
- This is a traffic virus as well. The web hosts offering
these free sites place ads on your free web site. When you
advertise, you are also advertising for them. More people
sign up for free sites and the process continues.
7. Two-Tier Affiliate
Programs - When you offer a two-tier affiliate program,
then your members advertise for more affiliates to promote
you. Not only do you have affiliates you sign up advertise
your site, but they refer others to advertise you as well.
People are always asking why they need to start their own
viral marketing strategy...It's simple. A traffic virus
means you may never lose money advertising again!
That's right. Having your
own traffic virus could mean that every ad you place from
now on can be a winner!
The above sentence is a
pretty strong statement, isn't it?
It's true.
I almost surprised myself
at just how powerful a traffic virus can be when I first
put mine in place. Every ad I placed instantly became a
winner...even when I lost money!
Let me explain.
Let's say you place an
ezine ad, which costs you $200. You make $20 for every item
you sell. You sell 9 of them through the ad so you bring
in $180. You have now lost $20 on your ad. Most people would
call it a failure.
I use a different system,
which reduces my advertising risk. Instead of advertising
directly for a product, I advertise to bring in email leads.
My goal is to get people to give me their email address
so I can follow-up on them.
Using autoresponders that
automatically follow-up gives me the ability to set up a
completely automated follow-up system for the product. Three,
Seven, or even Thirty email follow-up messages can be used
to generate sales for my product.
Instead of only having
one shot to sell my visitors from a web site, I have thirty
tries to sell them. Who do you think will make more sales?
My system actually goes
one step further. I always try to use an element of viral
marketing in the promotional aspect of the offer. My favorite
technique is the traffic virus ebook offer.
In exchange for prospects
giving me their email address, I will give them a highly
informative free ebook, which they are allowed to pass around
and give to their friends. Not only will the book teach
them, but also they can use it to produce more traffic and
sales at their web site.
They win by getting a very
valuable book for free. I win because my traffic virus gets
started. I still get to follow-up by email to sell them
my products and services...so I am still bringing in immediate
profits from my advertising.
Let's say I place the ad
above for $200 and only bring in $180. I lose $20 today,
BUT this is only the beginning of the traffic the ad will
generate for me.
All of those people who
visited my site...who may or may not of bought my product...are
now passing around my free ebook and sending more visitors
my way.
More sales are made next
month...and the month after...and the month after. It is
a never-ending process of sales being made.
The $20 I lost originally
from the ad will be replaced hundreds of times through new
visitors I never have to work or pay for. Every single ad
I place becomes a launch point for another aspect of my
traffic virus.
Having a traffic virus
reduces your advertising risk.
Look at this way. If you
are paying for your advertising, then every time you place
an ad you are risking your money. Your ad may or may not
produce a profit. You could make $1,000 from your $200 ad
or you may lose $100.
If you have a traffic virus
in place, then your ad can continue to work for you years
into the future and it reduces your advertising risk. Even
when you lose money, you still win in the long run.
What if you are only using
free advertising methods? This system still reduces your
risk. Free advertising costs you time (and we all only have
24 hours in a day so it is limited just like money). You
may spend your time placing free ads and produce $100 in
profits. If those ads took you 10 hours to place, then you
only earned $10 an hour for your time.
Ten dollars an hour wouldn't
be very good time investment for your business. If you had
a traffic virus in place, other people would then start
advertising for you by taking and handing out your traffic-generating
machine to others.
You may have only earned
$10 an hour while working on your free advertising, but
your traffic virus then goes to work for you 24 hours a
day 7 days a week. You generate traffic forever for the
10 hours you spent advertising this week.
Wouldn't it be better to
profit today...and build a residual income for the future
at the same time?
Terry Dean, a 5 year veteran
of Internet marketing, will Take You By The Hand and Show
You Exact Results of All the Internet Marketing Techniques
he tests and Uses Every Single Month" Click here to
Find Out More:
http://www.alphabizweb.com/netbreakthroughs.html
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