|
By
Terry Dean
The question most often
asked on the Internet is, "How do I get more traffic
to my site?"
You would think that an
answer for this question would be extremely simple, but
it really isn't. It isn't that it is so hard to get traffic
to web sites. The problem is that there are so many different
avenues of traffic generation you can choose from for any
site.
In this short report, we
are going to cover 10 different low or no cost ways you
can get traffic to any web site. This isn't even an extensive
list. I could easily name off 5 - 10 more ways you could
be getting traffic to your site, but I don't want to overwhelm
you with too many options.
The reason that most people
don't get traffic is that they "Try" something,
and then they give up. The key to any marketing is testing
and then improving. If a method doesn't work for you on
your first try, second try, or even your twelfth try, it
doesn't matter. Keep going anyway.
Read everything you can
about that subject and keep trying different things. If
you have chosen to use classified ads for your products
and services, try different ezines. Use AOL classifieds.
Try Yahoo's classifieds. Create new headlines for your ads.
Create new sales letters to follow-up.
Classified ads can work
if you figure out how to work them for your product or service.
The same aspects are true
of many different types of Internet advertising. They work,
but only if you are willing to keep on going even if you
fail a dozen times trying. You keep learning and you keep
testing.
So, without further ado,
here are your ten killer Internet Traffic Building Techniques:
1. Search Engine Submissions
Almost everyone starts
right here. They know that search engines bring 84% of the
traffic to most web sites, so they know they have to submit
to them.
To achieve the top rankings
in the search engines will take some serious work. You have
millions of competitors, but you have an advantage. You
are willing to learn and do what it takes to get to the
top.
To achieve the top traffic
building positions, you will need to study everything you
can on search engine positioning and meta tags. Then, you
will have to test. Use a tool such as Web Position to check
your rankings, examine your competitors who are beating
you, and then edit your pages.
If you are willing to keep
going through this process and learning each step along
the rise of your rankings, you too could soon be generating
100s of hits daily from top search engine positions.
2. Classifieds in Ezines
The biggest bang for your
marketing buck will come from ezine advertising. For $10
- $50 per classified ad, you can reach thousands of potential
customers in your targeted market.
With thousands of different
ezines available, you can expand into hundreds of them once
you find a classified ad and follow-up system that works
for your product or service.
By testing your little
classified ads and expanding into more and more ezines every
week, you could quickly start reaching millions of people
weekly and earning an income to match.
3. AOL Classifieds
AOL currently has over
15 million members. If I could only place one classified
ad for any web site or product, it would probably be here.
For $12.50, you can have your ad placed in view of people
on a service where the ads are actually read.
I know several people earn
a couple of hundred dollars weekly by placing little classified
ads just using AOL's system. The key on AOL is to create
a killer headline for your ad so it stands out above the
hundreds of other ads in every category.
4. Yahoo Classifieds
There are very few free
classified ad sites that actually work. Yahoo is one of
the shining lights that stands out above the crowd of mediocre
free ad sites. Yahoo has more traffic than any other Internet
site and it definitely shows when you place your ads here.
On Yahoo, you are allowed
to place 10 ads at a time, so do so. A little key to creating
effective ads here is to delete your ads every few days
and replace them. Then, you will be able to keep your ads
towards the top of the list and receive more free readers.
5. Trade Links
If you develop a strong
content oriented site you can persuade thousands of other
webmasters to link to you or to trade links with you. There
are even a few consultants online who have developed linking
campaigns and have achieved a million hits a month or more
for their customers within 90 days by linking with the right
sites.
You can do this yourself.
The key is to develop content people want to link to and
then get out there and make the contacts by visiting people's
sites, sending out personalized emails to webmasters you
have visited, and networking in discussion groups.
6. Participate in Leveraged
Banner Exchanges
Regular banner exchanges
don't work that well. Although they can produce a few extra
hits a month for your site, they never seem to give you
the kind of traffic building leverage you need to grow to
hundreds of thousands of hits a month.
A new wave of banner exchanges
is growing though at unprecedented rates. What they do that
separates them apart is that they will give you a 5% to
20% credit of banner impressions of anyone's site that you
refer. If you refer a site which gets a million hits a month,
you would get 200,000 free impressions a month extra.
7. Start Your Own Mailing
List
If you want to make money
online, start your own mailing list. It is the best way
to keep contact with your prospects and your customers.
It is also the best way to build the credibility you need
to make sales to your targeted market.
A little less talked about
advantage to having your own mailing list is that you can
use it to trade ads with other ezines out there. If you
trade ads with 10 other ezines out there, you could easily
be saving yourself $100 - $500 in advertising expense every
week!
8. Banner Ads on Individual
Sites
When people think of banner
ads they almost always think of the major search engines
or major sites online. Well, I have been advertising lately
with banners, and I can tell you something.
Making money using banner
ads on these high traffic high cost sites is extremely difficult
and risky.
These sites will charge
you $20 per 1,000 impressions to general audiences and $50
per 1,000 impressions to targeted markets.
By seeking out individual
sites who get high traffic (50,000 hits to 1,000,000 hits
a month), you can actually get rates of $1 - $10 per 1,000
impressions of your banner ads. By finding 10 - 20 of these
sites, you can quickly build yourself an overwhelming river
of traffic to your site for a much lower cost than the major
search engines.
9. Advertise on Goto.com
Goto has come up with a
great advertising plan for businesses. You can actually
go to http://www.goto.com
and bid on traffic for your site. You pick keywords for
your site and then place a bid of whatever price you are
willing to pay for traffic from that keyword...generally
you would bid .01 to .10 per keyword.
Then, Goto will only charge
you for the actual hits you receive from them. If you bid
one penny for the keyword and you receive 10 hits from it
today, you only owe 10 cents for the day. This low cost
traffic building method cannot be beat anywhere.
The key to making it work
for you is to come up with hundreds of possible keywords
for your site and then bid low amounts such as a few cents
on each. Then, check your stats continually and find out
what kind of traffic you are getting.
10. Free Stuff
The KING of traffic is
free stuff. If you want to get real traffic to your site,
provide the kind of free content and services that your
market is hunting desperately for.
Provide free articles to
other web sites. Provide free downloads. Give away free
CGI programs. Provide hundreds of links to needed tools.
Provide links to downloadable software. Give your visitors
what they want and they will keep coming back and referring
their friends.
Terry Dean, a 5 year veteran
of Internet marketing, will Take You By The Hand and Show
You Exact Results of All the Internet Marketing Techniques
he tests and Uses Every Single Month" Click here to
Find Out More:
http://www.alphabizweb.com/netbreakthroughs.html
[
Back to Article Index
]
|
